CS 1: DO We researched and landed on partnering with ePrize and a leading focus group company to execute the survey via a contest aimed solely at Christian Readers, where they lived and titled the contest embedded survey to discourage participation by anyone else, simply “I Love Christian Fiction.” In the planning it made sense to extend the program to 9 months and run two additional campaigns to focus on the top genres in house. All with the goal of securing 2000 completed surveys, being able to secure significant genre delineated followup results and create from the database focus groups in 3 markets (2 each). We challenged the ePrize team to create a modular, 28 question survey–their largest survey ever–and they stepped up in a big way. To read the third part of this Case Study, click HERE
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