Successful Consumer Survey

CS 1: RELAX Time to review the results. The Thomas Nelson survey came in at 28 questions and was the largest done by ePrize at the time, challenging their entire team and requiring their programmers to create some new ways to do things. The first run garnered over 5000 surveys (when the video was made) […]

Catalyst Sponsorship Part of Conference Strategy

CS2: RELAX Over 17 conferences had an established presence for the curriculum, including the Catalyst Conference in Atlanta that year (amazing conference!) with the booth standing out among other entries and the Glassfire screens drawing the attention they were intended to. It represented significant market penetration for the launch and delivered a significant database of […]

Conference Booth of Galactic Proportions

CS2: DO Stemming from the brainstorming at Skywalker Ranch (see the Dream post on CS2 for more),we went back to Nashville and carved out a plan on the largest white board I have seen to date–it literally took up the entire wall in Dan Johnson’s office at the time, he remains one of my heros […]

Conference Dreaming at Skywalker Ranch

CS2: DREAM Coming to the table on this one there was a need to provide a platform to expose a new video curriculum to conference attendees around the country. The curriculum would include spectacular film footage from all over the world and part of the planning process would include a screening at Skywalker Ranch, north […]

Working with ePrize

CS 1: DO We researched and landed on partnering with ePrize and a leading focus group company to execute the survey via a contest aimed solely at Christian Readers, where they lived and titled the contest embedded survey to discourage participation by anyone else, simply “I Love Christian Fiction.” In the planning it made sense […]

Connecting with Consumers

CS1: DREAM The hope of this project was to connect with readers of Christian Fiction in a way that allows not only learning but continued relationship. We brainstormed a number of viable ways we thought would take us to that level of connection. What if we could do a massive survey of the most passionate […]

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Dream.

Looking for posts on the discipline of dreaming? Look for this image. Here’s the overview of these posts: Knowing what you want. Definition. It should be the easy part, right? Creating the ideal scenario? But things certainly do get in the way, and it takes courage, conversation and open challenge to get beyond preconceived bias […]