Conference Booth of Galactic Proportions

CS2: DO Stemming from the brainstorming at Skywalker Ranch (see the Dream post on CS2 for more),we went back to Nashville and carved out a plan on the largest white board I have seen to date–it literally took up the entire wall in Dan Johnson’s office at the time, he remains one of my heros for this fact alone…  Conferences were researched and when a top 17 were secured for the year, two booths were designed, one full size booth featuring glassfire screens (cutting edge at the time) and a smaller, more portable booth to translate.  We also created the brochures, samples and name collection processes to leverage the presence at each conference.  Finally, I assembled an on the road team to execute the set up and conference promotions as planned,  implementing an onsite sales system through the parent company, Integrity. For the RELAX post, click HERE.